I had the pleasure of meeting a local composer in 2020. Her name is Nann Steffens, and she has become a mentor of mine. Not only is she incredibly creative, but she was also an educator and has a passion for teaching. Nann contacted me to discuss the possibility of designing for her a branding suite for her label, Tutti Bridgeworks. After sharing my design portfolio with her – we had a design consultation and we have been meeting ever since.
To start drawing, I listened to Nann’s music to get inspired by the melodies and to get a feeling for her work. For Nann’s logo (Tutti Bridgeworks), I sketched and created word lists that would help to generate multiple options and ideas for her label’s logo. In the presentation stage, Nann connected with the idea of using musical symbols for her logo. The type in her logo flows like her sheet music, the characters connecting to one another in a unit. In the brand assets (posters, cards, etc.) I used an illustrated mandolin as it’s one of Nann’s favorite instruments. Also represented in her branding are the black keys from a piano, another one of Nann’s many musical skills. I was lucky to have such wonderful music to work with, it fueled each and every design decision.
Project: Branding, Logo, Thank You Cards, Website, and More.
Role: Creative Director and Designer
Composer, Nann Steffens: Tutti Bridgeworks